HEAD OF MARKETING & COMMUNICATION. Deadline 20th June 2022

POSITION

COMPETENCY REQUIREMENT

KEY RESPONSIBILITIES

No 

HEAD OF MARKETING & COMMUNICATION

EDUCATION AND EXPERIENCE

• He/she must hold Master’s degree in marketing, communications or related field.
• Qualification in graphic design or equivalent preferred
• At least eight (8) years’ working experience, with a minimum of five (5) years in an executive or managerial level marketing and/or public relations preferably in a hospital or Hospitality service industry setting.
• Proven track record in marketing &Communication management. 
• Demonstrated experience in writing, Marketing Plans and Action plans in public relations, including writing press releases, participating in interviews, and liaising with the media.
• Experience with InDesign, WordPress, Photoshop, or other digital design software is on an asset.

SKILLS AND ABILITIES

• Willing and able to deliver services effectively and efficiently in order to meet client requirements.
• Advanced skills in utilizing digital marketing platforms Including social media and developing digital marketing campaigns.
• Highly proactive and able to work in a fast paced environment
• High levels of professionalism and diplomacy, with the ability to interact with diverse stakeholders
• Communication skills and the ability to collaborate effectively with team members
• Knowledge of health & safety standards and requirements is an added advantage 
• Able to analyze detailed information 
• Ability to work in a team.
• Customer and business oriented mindset. 

Marketing Strategy, Design & Implementation

• Develop and oversee the implementation of all communication and marketing strategies, policies, and procedures, Plans and action Plans.
• Conduct market research and analyze data to identify, define, and cater to target market segments
• Develop, design, and distribute all internal and external hospital communications, including informational brochures, hospital newsletters, annual reports, and pamphlets
• Oversee and develop all marketing campaigns, including digital/social media marketing and print marketing
• Maintain and update the hospital website and social media platforms, including design, content development, relevancy to target audiences, and search engine optimization
• Manage all hospital signage, templates, and document branding (e.g. letterheads).
• Manage marketing materials, Communication and related information available on the hospital intranet.

Public Relations & Communications

• Participate, Coordinate and oversee all hospital events, including official functions and special marketing events
• Serve as the hospital’s media liaison by managing all media requests
• Develop and implement client surveys and respond to feedback
• Manage all Customer complaints made through social media and other communication platforms or other issues in a timely manner and in line with the hospital’s policies and procedures
• Raise and maintain public awareness of hospital services through press releases, advertising, and other promotional activities
• Develop and maintain business partnership with targeted partners in Rwanda and abroad.

Leadership & Organizational Strategy

• Prepare and oversee departmental budget and prepare department financial reports
• Develop and coordinate internal marketing and branding strategies and build the hospital’s organizational culture of promoting itself 
• Ensure that any departmental issues (e.g. Communication, public relations) are solved promptly and in line with hospital policy.
• Set departmental KPIs, monitor performance for continual improvement, and advise the management accordingly
• Build capacity of team members through trainings and other professional development activities
• Provide guidelines to hospital personnel regarding personal and professional representation to ensure hospital reputation management and consistent communication