Description
I. Summary of Overall Role and Responsibilities
The Public Relation and Communication Officer (PRO) is responsible for developing and implementing programmes promoting a positive image of hospital, and creates awareness of available services to the community
II. Key Duties and Tasks
• Organize good communication between hospital and other external institutions/companies.
• Develops and puts in place communication campaigns and institution strategies.
• Represents the institution in discussions with public departments, special interest groups, and other organizations.
• Responds to media and public enquiries.
• Arranges interviews with media outlets.
• Organize and mobilize written, oral, radio and TV broadcasts to inform the public on hospital’s activities Cover audience and press conferences held by senior managers of the institution.
• Work with the hospital administration to issue press release.
• Make critical analysis of publications national or international media concerning the hospital and produce synthetic technical notes to authorities.
• Build a greater understanding of health care issues and use his/her skills to encourage the public to adopt healthier lifestyles.
• Submit daily, monthly, quarterly and annually report to the supervisor.
• Participate on ethics committees as requested.
• Receive visitors and orient them in different department needed around the hospital.
• Initiate and communicate information to the public the new activity in the hospital
• Participate in different special events in hospital and health centers
• Participate in customer care services and accreditation process.
• Handle conflicts or complains between clients, visitors, staff and colleagues and provide feedback.
• Participate in coordination meeting, senior management meeting in hospital or health center to promote institution.
• Participate in different meeting related to the health, HCs (pacification, strategic plan, exhibition, publication, community engagement and management)
• Make regularly flash report of events to the authorities (DG, RHCC-RBC, others)
• Advise good customer care in the hospital and give recommendations to the department/ administration to improve services.
• Receive and manage different phone calls, audio, video or written information from clients through different social media that were not closed immediately and look for the solution.
• Perform other related duties as required by his/her supervisor
III. Traits
• Diplomatic and honest person, comprehensive, respectful, charismatic, simple, flexible to all clients.
• Attentive, persuasive, able to convince the public.
• Creativity and innovation skills, Quick in solving complain from clients, collaborative, accessible on calls/social media, good will at work, able to work in extra time, strong/good communication, ensure good customer/service delivery for promoting quality improvement in the hospital.
IV. Key Performance Indicators
• Number of hospitals events covered by the media and communicated to the public
• Number of radio or TV spots organized every year for the community awareness in terms of disease prevention and control
• Daily, monthly of public relations and communication report of activities achieved in a specified period submitted to supervisors.
• Number of Reports from patient voice in the community and local leaders.
Minimum Qualifications
Bachelor's Degree in Communication
0 Year of relevant experience
Bachelor's Degree in Public Relations
0 Year of relevant experience
Bachelor's Degree in Media
0 Year of relevant experience
Bachelor’s Degree in Journalism
0 Year of relevant experience
Competency and Key Technical Skills
Integrity
Strong critical thinking skills and excellent problem solving skills.
Inclusiveness
Accountability
Communication
Teamwork
Client/citizen focus
Professionalism
Commitment to continuous learning
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