About MTN Rwanda
Mobile Money Rwanda Limited is focused on attracting, recruiting, developing, and retaining professionals who contribute meaningfully to the achievement of our mission of making our customers’ lives a whole lot BRIGHTER. We are an equal employment employer with a strong culture that is forward-looking and encourages creative thinking and innovation while remaining at the forefront of the latest technology and trends. Mobile Money Rwanda Limited is therefore Internally and Externally recruiting a highly competent and self-motivating individual for the below position.
Job Responsibilities
Develop and implement the medium to long-term strategy for Customer Value Management proposals and ensure alignment of the initiatives undertaken in line with the group strategy and mandate;
Review CVM initiatives and support the corrective actions;
Work with GSM Opco CVM team where required with regard to customer data management and data structures for Fintech;
Analyse customer base trends and highlight areas of the business that need to be developed further to increase customer usage, revenue and retention;
Analyse customer base revenue and usage to determine upsell and cross sell value propositions;
Own the development and implementation of the CVM programs and projects, ensuring localized nuances specific to the region are adequately factored in;
Lead campaign design, production, test, roll-out, assessing commercial return and evaluation,
Develop comprehensive loyalty and rewards campaigns across various customer segments (Local Campaigns);
Monitor and ensure all local CVM campaigns are reliably executed in systems and other customer touch points;
Translate business requirements and CVM strategy into data related insights;
Define base offers and provide input into proposition design;
Set up and execute on comprehensive base management dashboards;
Analyse customer base trends and highlight areas of the business that needs to be developed further to increase customer usage, revenue and retention;
Report on daily, weekly and monthly basis in order to grow the value of the in-life revenue and loyalty of the customer base.
Construct, implement / fine-tune methods, processes / systems to enhance effectiveness /meet OpCo goals;
Provide monthly reporting on impact both financially and operationally CVM Management programs;
Finding innovative way of doing direct marketing Go to Market to customers aside from SMS blasts/broadcasts;
Manage the post-activity reports and in-depth performance evaluation to determine how existing decisioning rules can be enhanced to drive increased business benefits;
In line with Group guidelines prepare the detailed Monthly BTL Plans to be followed by the Campaign Management team. Report progress, risks, and issues to be acted upon;
Perform any other tasks and duties as may be assigned by the supervisor.
Job Requirements
Bachelor’s degree in business information technology, Statistics, Mathematics, or a
related field.
Relevant postgraduate qualification is an advantage.
A minimum of 4 to 6 years’ total experience in a similar position with at least 2 years in a
managerial role.
Experience in Fintech, banking or Financial Services is preferred.
Experience in developing and deploying CVM campaigns in the Telecom/Financial/Consumer industry.
Experience working in a global/multinational enterprise with a good understanding of
emerging markets is preferred.
How to apply
All interested candidates are requested to send their application letters and updated curriculum vitae together with copies of their academic credentials no later than 08th September 2023. Through the job application platform or send an email with requirements to: jobs2.RW@mtn.com.
We strongly encourage applications from women and/or individuals with disabilities.
Note: Only qualified applicants will be contacted within 14 days of their submission.
MTN Rwanda PLC is an equal-opportunity employer.
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